Thank you, Will. As I read your article I was taken back to the many times working on projects we would hear things like you mentioned. If you can't measure it, you can't improve it. And in project reviews, at the time called post mortems (I hated that label), we had a white board for things that went well, and a white board for things that didn't go well and needed work. The aim was to repeat the things that went well and tweak or pulverize the things that hurt the project. At the time we didn't have the acronym SMART, but the principles were pretty close.