[...] 4 Cores of Credibility; Integrity, Intent, Capabilities, and Results.Core #1: IntegrityDoes your organization have integrity?Does your organization have a reputation for honesty?Does your organization have values that people believe in and can trust?Core #2: IntentDoes your organization demonstrate good intent?Is your organization perceived as genuinely caring for its customers or does it sacrifice caring for profit?Core #3: CapabilitiesDo people associate your organization with quality and continuous improvement?Is your organization recognized as having the ability to accomplish its goals in ways that build trust?Core #4: ResultsIs your organization associated with obtaining results?Do people feel that your organization delivers what it promises?Would your customers recommend your organization to others?&nbsp; [...]