It is natural to tell the occasional lie (I know I have) and it is also natural to tell the truth.  We have a choice:  can go with our baser instincts, or with our higher ideals.

If we want honesty and integrity from our employers, colleagues and clients, we must demonstrate these qualities.

I recently listened to a teleseminar by Christine Kloser on how to double your business this year.  She talked about three conscious business strategies, one of which was to be real, to be authentic.  If you are not being authentic in your business, people will pick up on it.  You will not perform at your highest possible level.

But most importantly, you will know.  You are not being true to yourself.  Somewhere, you are letting yourself down.