Hi Mike, I like your spin of the concept of consumerism vs. contributors.  It is clearly the outcome of a win-lose mentality.  I do think many times people end up being "consumers" aka victims in organizations because they get resigned about their ability to make a difference.  A history of poor leadership in an organization can leave a legacy of consumers.  So I think it is important for leaders to learn to distinguish between those who just need to be enrolled in a possibility they are willing to invest themselves in again, and/or shown that win-win is possible vs. those that are truly just committed to their own interests and driven to "consume" (or complain!).
.-= Susan Mazza´s last blog ..<a href="http://randomactsofleadership.com/2010/03/09/chance-vs-risk/" rel="nofollow">Do You Take Chances or Risks?</a> =-.