Mike, what a great post! I can't help but to think... When I hear "Stradivarius" (kudos for being able to spell it!), it brings very specific thoughts to mind; excellence, brilliance, perfection. When people speak my name, what specific thoughts come to their minds? And, even more importantly, what thoughts do I WANT to have come to their minds? Once I know what I want people to associate with me, then I can begin the process of building that into my interactions with them as well as into my daily existence.

Thanks for the inspiration!