Internet already offers a lot of content. As a professional, It is appropriate for us to bring  concise summary of contents and opinions on certain issues. I may be old school, but I remain confident that the contacts face to face with the people we support can not really be replaced by online exchanges on blogs, twitter, or groups on linkedin in terms of impact and effectiveness. In this line of thought, targeting an audience from our respective local communities is an excellent strategy.

To establish our credibility online, I sincerely believe that "quality" rather than "quantity" is a guarantee of success. However, the content must be sufficiently concrete and address specific problems to receive a proper level of audience.

One way I am thinking in the creation of my own blog is the following. What would you think about the idea to write case studies on real problem situations faced by our customers. These would be short, describing the problems faced by a manager-type and would include some background of the environment and would be grouped by theme. They would have the advantage of being very concrete.

From these, we would first share together on our common understanding of problems and proposed solutions.Subsequently, we could transfer our learning and our sharings within each of our virtual communities.

This obviously requires time and engagement from us.