It's true, Mike. I'm so new to it - only a handful of twitter followers, a few blog posts, etc (so maybe I'm not in a place to comment, but here goes anyway).

I just read the two posts you linked and those do seem like the big pitfalls. I wonder what would happen if everyone simply took stock of what really ignites them, what their journey is all about, then made that revelation their content. What would it look like? I'm just wondering, with all the diversity, and genius, and unique perspectives, whether the content would be so much richer... I'm just guessing that it may be...

In a way, if we stay true to ourselves, numbers and 'retweets' etc, need not concern us at all... Just sharing something that means something to you that others may find of some value is perhaps better... ('you' being generic by the way).