Jon,

This is one of those posts that would be fun to sit down and discuss!  I loved the perfume analogy!  (I've been guilty of wearing overpowering passion a time or two!)

In answer to your question about practices to ensure passion alignment between individuals and within an organization, my answers are pretty standard, but all critically important:
1.  Everyone in the organization to know  WHY they do what they do.
2.  For the organization to have a list of values.  (Not words on a wall, but actual values in priority order that guide decision making and provide clarity about what happens when those values are not lived.)
3.  For team members to understand how their work adds value to each other and to the organization as a whole.

Your thoughts?