Hi Chris,
Very interesting - I was thinking how this would play out over here in the U.K.  Sharing personal thoughts on anything deeper than your views on the football (soccer) or Strictly Come Dancing results is treated with suspicion!
The main points that strike me is that you need be clear on your values and try and apply them consistently.   As long as you are open to feedback and are seen to reflect and respond to it positively to increase your consistency will at least start the ball rolling.   Although I am open to how it would be possible to get my group of up-tight Brits (me included) to see beyond the to do list.
Thanks,
Mark