Hi Gary,

The 30 day increments are month periods. I use that to help people see at least 2 months of performance. The 30 days in itself is not a hard and fast tiemframe, but due to measurable timeframes most people want ro see what the initla impact is.

The most important thing Gary, is to focus on the growing layers of foundation and not on the number of days. Be flexible but use the guideline to guide success.

Best to you!

Paul