Thank you, John, for your comments, kind words, and insights!

You're exactly right - creating a high performing, values-aligned culture is complex, particularly for leaders who have never been asked to proactively manage culture.

And, it is straight-forward. Define. Align. Refine. Defining your desired values &amp; behaviors doesn't take too long. Aligning? Quite a while - 18 to 24 months. And most leaders don't have the skills do to it today - they need guidance to ensure the execution happens!

Gracias!

C.