Examples of passion goals might be Hike the Pacific Crest Trail, win a ballroom dance competition, or startup an artists's cooperative for metalworkers.  What I like to see is a goal, a plan and measurable milestones to get there.  My passion goal for 2013 was to run the Grand Canyon from Rim to Rim to Rim.  It took about 5 months of planning and training, but was compatible with my work and family life.