Chip,
     I think the greatest success is truly found in the least amount of words. Hence the power of Poetry and Art. The beauty of Poetry and Art is it allows the reader to understand the larger concepts and colors in their own Vision. I have found you loose the reader if your message is not inspirational to the reader and is more of a "now hear this!" If your message is a good one then it will stick. If it is a fishing exercise then it will hit the floor with a great "thump". I find that "Passion is in the heart of the beholder" and to inspire is as you stated to recognize the true potential of the individual you are engaged with. A good leader will never ever inspire someone to be a loser. That is a complete waste of leadership! I have found that good leadership is the ability to see or have clear Vision of the future of positive possibilities which overcome any negative potential. The best leaders I have seen help people define their future success and give them a clear roadmap to achieve it. The best leaders I have found offer the challenges for deviating from the suggest path, but the key is that they respect the individual's own ability to navigate a slightly different path if the end goals are the same. History has shown us that we can all can benefit from those who think differently as they offer new paths which could lead to a paradigm shift and unlock the future of our success together.

All the Best,
Doug