Being unique as an individual helps bring uniqueness to a business and it's the people that are the core of what differentiates a business.  If one works with people that think similarly, the overall capacity for creative ideas is limited.  Business creativity is more easily born out of unique ideas and unique ideas come from unique people.  This is why I believe that the most diverse businesses are the most successful.

Remember, American was born out of rugged individualism, not weak conformity.

One more thought.  Let's not fall into the trap of too much inward thinking; don't think I how can be more unique, but think how my uniqueness can benefit others.