Hi, Mitchell:

Excellent post and I wish I had read this one closer to the publication date ... I blame the eggnog:)

This is both a clear report on some fascinating research and a challenge for each of us to consider how we are engaging in social media, by asking us to take that proverbial step back and consider our style.

I wonder how much of this is personal preference showing up and how much is strategic and intentional shaping of style?

John