Hi Heather. Yes! As Entrepreneurs we're always trying to balance our personal and business brands. I think my big learning in this instance is that they're actually more closely aligned than I thought. I was used to thinking of them as very different (having "grown up" professionally in larger organizations). The Corp. mentality tends to force us to separate ourselves from the business so as not to get assimilated. But in this instance when I let myself shine through my business brand, the alignment made it really clear who my business needed to serve. And it also helped me see how aligned I am with other partners and clients who serve my business. Great stuff as you say!