John,

First, my apologies for the delay in responding. Today is my day to get back on track after having been out of the saddle for awhile.

Thank you for all your thoughtful commentary...now you've given me additional food for thought!

During my downtime, I listened to several webinars about marketing. While the majority of the material shared was informative, there was a theme in several of them that made me uncomfortable (perhaps as I grew up in a small town in the midwest where the value of giving was strong). The instructors were advising people to structure their lead "magnets" in such a way that people would feel obligated to respond. Their form of giving-to-get felt like a form of manipulation to me. That's another gremlin with which to wrestle!

Jane