I'd ask them to think about where they and their organization spends it energy.  Having values consistency greatly reduces the amount of friction inherent in a group of people.  It is hard enough in business to get the real issues right that dealing with values conflict is not productive for anyone.  At Vericept, I liked to be 'open book'.  Our CEO worked on a 'need to know' basis.  Neither is right or wrong, but they are different.  We had a lot of conflict (hence I was fired) over this issues which really had nothing to do with core business functions such as building product, selling or financing.