I read the article. I think it's telling that there's not a 'comment' button anywhere on George's blog.
That tells me everything I need to know about him.
Usually people like him have never been in the military.

I remember a Lieutenant telling me once (in sincerity) that when he graduated West Point he thought he was going to be a god, walk on water and everyone was going to have to obey him.  And then he got to his unit and found out it just wasn't so.
I applauded the young LT for his new found wisdom.

Important to realize however, that he's not selling to employees.  He's selling to desperate entrepreneurs who have only one last chance, him.  Or to Investors who only see ROI.  "How' is irrelevant.
As long as they pay his paycheck, they buy what they want.  short term results.