Meaningful article, Scott. It reminds me of several sidebar conversations I've had with Carrie Koens about taking the next step. Seriously, we all fall into a rut at times and I like some of them so much I hate to leave. (Like ordering the same thing at a restaurant.) Then there are the familiar spaces that don't feel like a rut, they feel like comfort. It's good to be comfortable - satisfied - content.  But then there are the times you've described when being in a rut is like wearing the same shoes so long your feet hurt and actually become deformed because of refusing to get new. When the fizz is gone, it's time to recharge the water. Right?