There’s a company out there — in every corner of every town — that prides itself on being a great place to work. Customers are greeted with vigor and felicitous wishes. The lights are bright and appealing in the space, lending a favorable glow to the interactions and products within the room. This company has it all together – or so it seems on the outside.

Inside, it’s falling apart. Though a celebratory drink makes its way into the hands of staff after each great sales day, the empty glass means little to the rotating faces consuming it. New face after new face appears to greet guests and down this first drink of success. After a few weeks in the rotating collection, an employee starts to guess that not all is as it seems.

<em>Where has everyone gone? How long has that person been here, again? I’ve only been here six months… am I the longest tenured employee? I don’t even really like this drink.</em>

These are the thoughts of a new hire who’s about to become inactive on payroll. It’s all because that initial swag bag of perks that included a free drink after success <em>looked </em>like company culture, when in reality it was an empty habit, a deceptive perk masked as culture.

If your company looks or feels anything like this, it’s time to change.
<h3><strong>Company Temperature Check</strong></h3>
Think for a minute about your company and the current temperature of your employee pool. If it’s too icy to jump all in, why stick around? Your company needs a warm-up if it’s experiencing high turnover, communication issues and excessive gossip, but these are just a few of the many <a href="https://www.entrepreneur.com/article/241132">signs of an unhealthy workplace</a>.

Even if a company offers some really great perks, employee retention percentages may indicate that they just aren’t enough.
<h3><strong>Defining Company Culture</strong></h3>
What does it mean when someone says, “That company has great culture?” Culture is much more than a list of cool perks. You may be able to wear slippers to work on a regular basis but if the boss still ignores your phone calls, what difference does it make what you’ve got on your toes?

Analogies aside, culture is habitual. <em>This </em>is what sets it apart. Culture is an ingrained philosophy that is emphasized and enforced in company policies and interactions with its staff members.

Unlike perks, which can be taken advantage of sometimes or infrequently, culture defines the company, becomes the company. Culture is a process on a never-ending continuum that pushes a company to be better at customer happiness — externally <em>and </em>internally.
<h3><strong>Defining Perks</strong></h3>
Job “perks” should be defined differently from workplace culture. Though perhaps used interchangeably, the two refer to separate things. As culture has been defined above, perks should be defined, as well.

A “perk” is a “plus” to a job. This may mean that the company allows you to work from home one day a week or bring your pet to work with you on a designated day. Perks are the “nice-to-haves.” Individually, they sound great, may actually be great and are enhancements to the company culture.

However, perks should be implemented cautiously, as they aren’t the fix-all to company culture issues. Leaders who believe that perks <em>make</em> company culture fall victim to a deceptive school of thought.

If your aim is to simply <a href="https://www.themuse.com/advice/4-company-perks-that-cost-nothingbut-mean-everything">add a few more perks</a> to the job ad in hopes of recruiting and retaining someone worthwhile, that goal may be worth reevaluating.
<h3><strong>Making Great Company Culture</strong></h3>
There’s no scientific formula that can create a great company culture. Clicking the heels of ruby red slippers probably won’t work either. Still, leaders of a company can work to develop some habits in order to build a long-lasting culture:

<strong>1.    Know Who’s Working for You</strong>
<p style="padding-left: 30px;">This is such a simple idea and yet it’s revolutionary. Get to know the people in your company. Know their birthdays, find out what activities they enjoy doing and talk to them about their lives. They spend <a href="http://www.bls.gov/tus/charts/#work">an average of 8.9 hours per day at work</a>, so make it personal and enjoyable. By doing so, you establish their value.</p>
<strong style="line-height: 1.5;">2.   Acknowledge and Reward Success</strong>
<p style="padding-left: 30px;">Let employees know when you notice their success. Yes, it’s part of their jobs to do well, but recognition — even a “thank you” — can go far.</p>
<p style="padding-left: 30px;">Have you ever had a moment where you pulled off something that was next to impossible? Maybe you hit a deadline that was far from feasible. Didn’t you just want someone to acknowledge that you rose to the challenge? Be the one who acknowledges accomplishments for your staff and encourage the leadership to do the same.</p>
<strong>3.   Create Opportunities to Give Back</strong>
<p style="padding-left: 30px;">Many job candidates are looking for ways to reach out to the community around them. Marketing company WebpageFX notes just how important this particular trait is to millennial workers. As the number one “Best Place to Work in Pennsylvania,” they’ve realized <a href="http://www.webpagefx.com/blog/general/keys-to-millennials-workplace-happiness/">the importance of giving back</a> and have put together a program that allows their staff to do so at work. #FXBuilds has had the opportunity to use monies raised from performance achievements to build schools in both Guatemala and Ghana.</p>
<p style="padding-left: 30px;">This model can be adapted and modified to fit any company, whether it’s through company-organized volunteering or flexible schedules to volunteer on their own.</p>
<strong>4.   Communicate</strong>
<p style="padding-left: 30px;">No matter the size of an organization, <a href="http://www.forbes.com/sites/susanadams/2011/11/21/how-to-communicate-effectively-at-work/#5749b44b56c3">communication is a challenge</a>. Even the best companies struggle with this area. Communication should be a top priority, as it creates a culture that is open, honest and full of integrity.</p>
Culture isn’t just defined by the perks within a company. A company culture is long-lasting and habitual and addresses employees’ areas of concern quickly. A good culture is a sign of leadership strength. Leaders who prioritize their employees’ happiness will produce better results in the long run, which makes a company stand out to job applicants as a great place to work.

Be the company with great culture, and you’ll be the company that retains its staff.