Hollis, thank you so much for writing this. I relate. It's so good to hear from someone who articulates it like I experience it.

I know this attribute has impacted my career. Struggling with "I don't know why they don't get it."

I've been working at spreading the message that treating people like human beings at work is not only the right thing to do, but is good business for more than 15 years. People think they get what I'm talking about, but not precisely. This year I'm happy to see there's conference titled "WorkHuman" being held. At the same time, there's a little voice in me whispering, "Why was I unable to ignite this flame?" I relate to everything on your list of "why even try," and yet something internal compels me to continue.

Your post reminded me of a post by Seth Godin. He tells a story which concludes with, "Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters." I will keep adjusting to sell that "the future matters."