Excellent post, Susan, thank you!

You are SO right: There is a HUGE difference between simple and easy. So many "simple" things are difficult: For example, "to lose weight, just burn more calories than you consume" or "be kind to those who insult you." Simple? Yup. Easy? Not so much.

What is true, though, is that eliminating complexity can make difficult tasks much less so. For example, if someone decides (the night before) exactly what time they will exercise next day and when and what they will eat, their odd of fitness success go WAY UP.  Similarly, setting your mind before an appointment with a difficult person improves the chances you'll answer kindly. So I guess preparation makes the difficult, easier.  Preparation is the "conscious application" you mention.

The post I value most share simple truths about difficult problems. I love posts in which the writer recounts a personal experience and what he or she learned. These posts leave me pondering how I can apply the lesson in my life.

With regard to your question about marketing, I would say this: People's lives are becoming increasingly complicated. Information is flooding eyes and ears and seeping from pores. Each time you identify a repeatable approach that can allow someone to be MORE successful in LESS time, I'd say so, quite loudly. People are aching for solutions like that.

Tristan