Brilliant post Max! I would only add one more thing and that is connection. There has to be some form or way of association that has an emotional tie to it. It's what brings people's best to the table consistently. Feeling that connection allows them to become part of the story instead of just an audience for the story.

Connection comes quickly on the other side of what you listed as "Magic". It's that inspiration that spurs action. Connection comes through an opportunity &amp; invitation to connect. We as leaders must not only provide that opportunity, but encourage and invite others to connect.

Thanks for sharing such great insight, my friend!

Cheers,
William