Great post and comments!

Your question: What characterizes the posts you value most and/or the products you are willing to invest your time, attention and money in when it comes to developing yourself as a leader?

I have been thinking about similar things lately (list posts, simplifying complex ideas, leader development, etc). In fact just yesterday I was asked to write a List post and my heart sank when the request was made. I wasn't sure why at the time but after reading your post I think I understand my disappointment. I was going to write a "fluff" post: High-level and fun.  The real question that should drive our writing (or product development, webinars, training) is: "What's in it for the reader/user/learner?"  Why do they care? What will make them act on this idea? What is the return on their 5-minute investment?  I like to read posts that provide me with an experience, a story, an idea that expands my knowledge, gets me to think about new actionable ideas that I can implement right away.

Your post has accomplished each one of those things for me and is what I strive for in what I write.  Of course this does not mean that list posts cannot accomplish this!  List posts have developed  a bad reputation, but I urge you not to judge a post by its title because it's what we find inside that counts!

Thanks, Susan!

Sonia