Mike, thank you so much--this is very timely for me. I've just made a commitment to focus the next several years of my work on the idea of Business For a Better World. I've spent this week buying domain names, organizing our first event (a telesummit), and writing copy for the website I'll be developing over the next few weeks.

The quick hit: businesses can change their thinking about resource use and in the process address issues like hunger/poverty, war, and catastrophic climate change. This certainly falls under the category of "elevated purpose," and I'm tremendously excited to be working on it.

--Shel Horowitz, primary author, Guerrilla Marketing Goes Green