Hi, Leigh

Right you are about that disconnect between Marketing/Recruiting/Sales/Public Relations and those providing the services/making the products/doing the work:)

Sometimes our goals contribute to this misalignment.  For example, if the recruiting department's goal is to attract potential employess and they are judged on drafting a certain number per period, that might contribute to a tendency to oversell the benefits and culture, just to make the numbers.   If Operation's goal is to reduce time to shipping, that might contribute to a more pressure-driven environment.

For me, these examples reinforce the need for management around the organization to be in sync and talking to one another.

John