The behavior of the leader must be consistent with the culture that the company wants to create. Too many leaders have an "I pay you, I own you" mentality that is toxic and counterproductive to advancing the company. What happens then is that individual offices or departments create their own culture, then their own sense of identity, then their own sense of independence, then they all leave.
And the leader - who was not following the principles in this article - curses them for leaving.
Thank you for a great article.