Wow!!! A great follow-up from the author -- that is awesome.

You raised the question about the "why." I think that two things have changed recently. First, there is Dan Pink's work on Motivation 3.0, particularly the section on Purpose. In my experience, this sense of purpose (the why) drives everything, but it isn't a lame mission statement but a powerful statement of the social good the organization is trying to create. Second, when purpose gets combined with the newest neuroscience on positive images, completely new opportunies for leadership emerge. Leaders who understand these two factors (and a few related ones), are likely to be better leaders sooner.

I would be happy to show you some of our work if you are interested and would love to learn more about your work. Just contact me through my email or www.cerebyte.com.