I agree that creativity must be present in effective collaboration. The following link is to a video of Andy Murray, Chairman of Saatchi &amp; Saatchi X, sharing insight on the importance of creativity and how to practice it in your organization. <a href="http://www.soderquist.org/videos/creativity-look-outside.html" rel="nofollow">http://www.soderquist.org/videos/creativity-look-outside.html</a>.