“Don’t try to invent a tribe. Show up to lead one that exists.”
–Seth Godin
Today’s hyper-connected digital world has opened the door to a whole new era in brand development.
Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice.
With proactive players setting a torrid pace, no one can afford to stay on the social media sidelines. But social networking doesn’t guarantee influence — and activity without strategy can put a brand at risk.
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So how do you create a digital brand roadmap that makes the most sense