<strong>Authentic Leadership leads to a sustainable workplace brand, the key to attracting talent </strong>

‘Authentic’ is a word rapidly falling out of vogue-especially with those of us engaging in social media. Yet none of us, if questioned, would deny we are authentic in our interactions with others. After all, we’re being ourselves all the time, right? How could that not be the real deal?

But to be <a href="http://blogs.forbes.com/allenadamson/2011/06/07/starbucks-wakes-up-and-smells-the-coffee-and-buzzes-back-up-the-leader-board/">authentic</a> – ok-let's say genuine - requires more than just showing up and acting a certain way, day in and out. It requires us to be genuine, to be real - to behave in a way that is trustworthy, reliable and credible.

You can see how a leader might, while believing him or herself to be behaving in a way that is true to his or her ‘original self’, actually deviate from that behavior quite a bit. This does not mean there’s malice, or even forethought. Rather, it reflects the reality that leaders play many roles in an organization. Some of those roles are constructs, a <a href="http://en.wikipedia.org/wiki/persona" target="_blank">persona</a> developed to accomplish a goal.

Here’s an example. A perfectly nice leader starts a company. He/she hires a bunch of people they know from former jobs, people with whom they are comfortable, who can get the job done. People, in fact, whom they can manage and control. See the shift? He/she has already determined the construct for his/her leadership style, a new personal brand: to manage new employees. You will be the person in charge.

But those people knew you in another role, as an employee of another organization. You were a different person; this leader behaved differently in that context. You were a colleague, not a leader. You were credible in that context. You hung out after work and shared many laughs.

Now you are now cast as a leader. The mantle of authenticity drops away: you are just another person pretending to be something you are not. He/She’s not perceived as a leader because no one has experience you as a leader. Your attempts to lead will be seen as clumsy at best, duplicitous and manipulative at worst. The people you hired will no longer know who you really are. Your actions, requests and demands will be inconsistent with everything they know of you. Trust will be damaged, if not outright destroyed. You will no longer be credible, and his ability to lead will be questioned at every turn.

It’s been said here at LeadChange that some leaders are born and some are made. Born leaders have it easy - it’s in their DNA. They are viewed as the real deal, even when they move to different organizations.

Those who aspire to leadership have a more difficult path. To lead, they must master a number of disciplines, develop skills and build a workplace leadership <a href="http://www.talentculture.com/culture/culture-branding/culture-brand-create-magical-distinction-to-attract-the-very-best-talent/" target="_blank">brand</a>. They must stay true to their natural natures while becoming more than what they were. It’s a challenge to take on with passion and perseverance.

<strong>Here are five authentic keys for leaders who want to attract top talent: </strong>
<ul>
	<li><strong>Build a personal brand that takes all your leadership skills and amalgamates them into a coherent whole. I talk a lot about building superstar workplace and personal brands on <a href="http://www.talentculture.com/culture/superstar-leadership-workplace-culture-damage-control/">TalentCulture</a> and elsewhere.</strong></li>
	<li><strong>Study the subject of emotional intelligence. Each of us has emotion and intellect. Emotional intelligence uses your emotions to unleash intelligence in such a way that people will see you as a leader. Only by understanding your emotional and rational selves can you create a compelling, resilient personal brand.</strong></li>
	<li><strong>Understand motivation. Motivation falls into two categories - intrinsic (self-aware) and extrinsic (externally-focused). It’s vital for leaders to understand when a team member is self-motivated versus motivated by external pressure.</strong></li>
	<li><strong>Create a workplace <a href="http://www.glassdoor.com/blog/simple-truths-nurturing-workplace-culture/">culture</a> of accountability. Define roles and tasks, set a schedule, check on things, recalibrate if necessary and reward when appropriate.</strong></li>
	<li><strong>Use external advisors and counselors as a check-and-balance to make sure you are behaving in an genuine, trustworthy way. Choose people who are honest, who aren’t afraid to tell you tough stuff.</strong></li>
</ul>
The worst mistake a leader can make is to assume that he or she is a leader simply through the act of taking on a new title or role. Such a person is not behaving in a trustworthy way. Workplace culture will suffer, retention will drop, and recruits will be confused and will leave or perform poorly. Customers will sense the lack of stability and look for new suppliers.

Tell us about your views on what it takes to be a leader and attract the best talent. Is the most important piece being truthful? Is creating a personal brand more important? Is emotional intelligence the key? We’d love to know that you think.

<strong>Please join <a href="http://www.talentculture.com/founder/">myself</a>, <a href="http://marcomhrsay.com/">Kevin W. Grossman</a>, and the #<a href="http://www.talentculture.com/what-is-tchat/">TChat community</a> along with my valued community friends at <a href="http://leadershipchat.wordpress.com/about-leadership-chat-2/">Leadership Chat</a> including hosts Steve Woodruff, and <span style="text-decoration: underline;"><a href="http://www.lisapetrilli.com/about-lisa-petrilli/">Lisa Petrilli</a></span>, tonight, Tuesday, June 14th at 8:00 pm Eastern Time on Twitter for our first-ever Joint Leadership Chat/TalentCulture Chat!  Simply search for the #TChat or #LeadershipChat hashtags.</strong>

<strong>Our topic will be: How Magnetic Leadership Attracts Best Talent.</strong> You won’t want to miss what promises to be an epic Twitter event! (Cue dramatic Hollywood music…)

We look forward to seeing all of you there!

&nbsp;