Nice post Susan &amp; follow-on discussion.  To answer your question re: paradox of individual vs. collective rewards... From a WIFM perspective, we all want to be recognized for our contributions.  Yet, an even more basic need is one of belonging.  If leaders tell more stories that honor the value of the team, that is one way to nurture an organizational culture of collaboration. Its through that shared culture, individuals will more readily show humility re: their own accomplishments, and acknowledge the team angle.