Max, this post is so good I'm nearly speechless (a rarity for me).

When a story has a likable character, with a message that the audience can personally relate to, they are hooked. When the lead overcomes adversity, the audience believes that they TOO have a chance to become all they're meant to be. When music get's involved, the senses are stirred and the message lingers longer. As business people and aspiring character-based leaders, there are crucial messages we all hope  to convey. I now see that I'm not using all five factors to get them across!

I have half a mind to start singing my blog posts into a videocamera!  :)

Tristan