Lisa!  Great post!  I like to tell people that when people tear up, feel their hearts swell, get goosebumps (I call them Godbumps), and generally get involved with what you are saying to their very core - you have managed to share a vision - and you have inspired them.

A mission will motivate them, garner their support, and lay out how you are going to achieve that vision...

What a world of difference.  Thanks for sharing your inner goddess.  I'm inspired!

Georgia