Mike, I can relate to your words about the temptation of adopting others' strategy when we see it working. Sometimes that's ok - why reinvent the wheel? I think it's when we know in our heart of hearts that the strategy goes against the very grain of who we are or what we value that's when we need to draw a line in The sand. "Common practice" doesn't necessarily mean common good. These words by Gandhi encourage me:

First they ignore you. And then they ridicule you.  And
 then they attack you.  And then they build monuments to
 you.

We may not want monuments built in our name, but wouldn't you love to see a couple for the cause? ;)

Keep Playing BIG,
Amy