Mary, Thanks for commenting and validating that I'm not crazy (or perhaps I'm crazy, but not alone). Yes, I really do feel like we need to listen to those little voices.  I'm a fan of Godin and understand/believe what he says. For those of us who care about the future -- perhaps at some expense of our own -- I feel it's a driving force to BOTH convince the market and get there first.  I think that's what compels me. Would you agree?