Paula's academic background is in Family Relations and Counseling. After receiving her M.S. in Counseling and Human Systems from Florida State University, she coordinated the internship program at Fordham University's Office of Career Planning. When she returned to Florida, she began working for the Florida Healthy Kids Program, which is now Florida's State Child Health Insurance Program. In almost twenty years, she learned about organizational strategy, communications, dispute resolution, training, and children's health policy.

Paula has always been involved in communications. She has proofread professionally for Ballentine Books, has edited for numerous authors, and enjoys social media immensely.

She is a Fitfluential Ambassador and a Charity Miles "All Star." This means she runs (a lot!) and enjoys doing it for causes as well as recreation.