Sarah, what a great message. Thank you for pointing out this misconception. This is why I don't necessarily find "best place to work" lists credible. A culture that empowers, engages and inspires employees requires more than perks and programs (not that there's anything wrong with perks and programs :)

I was with an organization that talked about, and patted itself on the back for, its superior culture, all the time. In this case, they focused more on values than perks. For me, whatever values or culture you espouse, the #1 key is walking the talk.

If we are not going to talk the talk, take that attribute or value off the list so no one expects to see it. Claiming a culture that does not exist does more damage than if we are clear and honest about the culture. The worst part was when leaders didn't follow the values, but would call employees out on them. Retention numbers told the story in this organization. When I left six others left within 4-5 months. Of course all exits were explained away.

No matter what - be vigilant and walk the talk. Culture is just as much about everyday interactions than anything. Thanks again Sarah for bringing this up.