Chip R. Bell is a renowned keynote speaker and has served as a customer loyalty consultant to some of the world’s most famous brands.  He has authored a number of national best-selling books including “The 9 1⁄2 Principles of Innovative Service.”  His newest book is the just-released, “Kaleidoscope:  Delivering Innovative Service That Sparkles.”  He can be reached at chipbell.com.