<img class="alignleft size-medium wp-image-13587" alt="The Hard Truth About Trust" src="http://leadchangegroup.com/wp-content/uploads/2014/02/Trust-Word-Cloud-300x300.jpg" width="300" height="300" />To effectively cultivate trust we must recognize that trust is more than just a feeling.

It is an assessment we make, either consciously or unconsciously, regarding the extent to which we can count on someone to honor their promises, as well as the sincerity of their commitment to act in service of the commitments we share.

On a very personal level we also make assessments about whether someone “has our back.” Can they truly be counted on to consider our best interests, not only their own?

Unfortunately conversations about trust all too often digress into nebulous assessments made based on feelings, personality preferences, and ungrounded interpretations of intentions.  <a style="line-height: 1.5em;" href="http://wp.me/p339ZO-1Vf">Read more.</a>