It's no surprise that the Workplace Bullying Institute found workplace bullying to be a prevalent issue.  While it may be common in certain industries, however, I find it a strain on credibility to believe that 72% of employees have legitimately been the victims of bullying.  The solution you imply - that by articulating their values and aligning plans with them, organizations can "eliminate all possible bullying behavior" - is even less credible.  A serious issue deserves a serious, balanced presentation, not this kind of treatment.