Excerpt from my full response (http://bit.ly/9Pr0zc)

Mike is absolutely right.  "The world IS asking for a new specialty", but are the heads of companies really ready for it.  The direction is a strong one for those who accept it.  Those who struggle with change both internally and from  an organizational stand point can benefit from a position like this one.  To have a different perspective is always a good thing even when the organization is performing well.  The old adage that you don't fix what is not broken is truly a thing of the past.

Mike poses a great question...  As always it begins and ends with effective communication.  To establish the positive, start by asking yourself and your team, "what is working well?"  There will be those that may look at statistics to identify that answer, but stats only give one side of the argument.  What do your customers think?

Once you have this information you can identify items that need attention and are good candidates for change.  Leading this endeavor now falls onto your team.  Their "buy-in" to any change is essential to its success.  This is not always received well, but if the team has input on how the change will be conducted, it has a much better chance.