Excellent point Ben - storytelling is a great strategy for "nurturing the culture of collaboration" now.  Building on your connection between the basic human need for belonging and the power of story telling, storytelling is a way to tap into that human need for belonging that can take us out of the survival mode of protecting the status quo (so we can belong, keep our jobs, hide in the perceived safety of what we know, etc) and connect us to something much more meaningful that makes it worth risking the comfort of the familiar.