Jane, thank you for sharing such a great post!  Your kindness in mentioning the seminal work of NorthFork is encouraging, deeply humbling, and so very much appreciated.

As I read your post, I couldn't help but think life is a matter of the heart.  The moment we make it something else, its graceful lines become rigid.  The same thing, I believe, holds true for social media.  Archimedes said, "Give me where to stand, and I will move the earth."  Social media is that place, or at least it can be.  What matters, of course, like you and others have so eloquently stated, is our intent.  We have choices; it truly is up to us.  Where leadership and social media converge is in our desire and ability to participate.  Through social media, we can leverage the world (e.g., 'move the earth') to serve another's need, to lift them to new heights, to put them within reach of their own dreams.  Through social media, we can be helpful.  We can find the things worth doing, and do them.  Through social media, we can empower, we can equip, we can meet others where they are and, while, there, we can make a positive difference in the life of one, or in the life of many.  Either way, we become the change we want to see.  We become visible.  In so doing, we begin to develop trust, to build relationships, and to strengthen communities, great and small.  In short, we begin to lead, and to do so with love.