A self-proclaimed “Reinventionist,” Hollis has iterated herself and her career multiple times. She turned her latest reinvention into an entire business venture (her second) called ReinventionWorks (<a href="http://www.reinventionworks.com/" target="_blank">http://www.reinventionworks.<wbr />com</a>).  ReinventionWorks is a centralized platform to empowering people and businesses to take control of their next future through tools, education, networking, and marketplace. Hollis authored The Reinvention Continuum (<a href="http://leadchangegroup.com/managing-change-through-the-reinvention-continuum" target="_blank">http://leadchangegroup.com/<wbr />managing-change-through-the-<wbr />reinvention-continuum</a>) which emphasizes the intentionality of reinvention -- "Reinvention is a choice," she believes.