So glad you enjoyed my post Jeff. I know you can relate to the "peaks and valleys" example here. Very true = Trust simply takes time and patience. Often we experience leaders that think about this concept in terms of "fixing trust" rather than a process that organically unfolds over the natural course of time. Entrepreneurial leaders particularly are faced with difficult/make or break people and business decisions. In reality, this state of unknown does not always jibe with consistency from a trust point of view. Leaders should strive to incorporate this open and personalized communication into a daily/weekly ritual - not just when fires erupt.