Very interesting observations.   I too affiliate myself with coaching, although most of my work is with organizational teams.   I believe there will be a huge demand for coaches as they become more "mainstream."  Remember when we wouldn't pay $1.00 for bottled water?  Or when we wouldn't dream of paying for a gym membership?  Or when we bought houses for cash?

The bottom line from my perspective is that as the people side of business gets more emphasis, leaders will continue recognize the value of coaches for their external perspective, ability to serve as independent advocates, say what needs saying (and it's not coming from a boss), and drive people to improved performance.

Your comments about WHY coaching is becoming popular are spot on.  I don't think they will go completely internal, though, for the reasons I express above.

Thanks for the insights -- good stuff.

Robyn Rickenbach
Springboard International Inc