The flip side of "content is king" is that many bow down and do whatever is necessary to please that ruler. Even if that means publishing schlock just so there's something "new" out there stamped with author's name. I write mostly about PR and marketing.... not new professions by any stretch. And if I don't have something (I hope is) useful to say, I don't hit publish. That is not to say I don't sometimes go back and cover some basic ideas for new readers or those new to the field.... but I don't do it in the HBR and I don't do it under a mantle of "thought-leadership." Thanks for sharing your thoughts on this... touched a nerve ;)