Chad,

Your McDonald's Big Mac analogy was awesome!  Ken Blanchard talks about how we have to impact someone's knowledge, before we can impact their attitude, and how we have to impact their attitude before we can impact their behavior.

McDonald's accomplished all of that by making it fun and repeating the message.

By the way, “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun" is now playing over and over in my head!  Thanks!

Chery